StrikeForce: ‘Fedor vs. Rogers’ Main Event Does 5.46 Million Viewers

The full ratings have finally been released, and they show a total of 5.46 million viewers tuning in to see the main event bout, which featured Fedor Emelianenko and Brett Rogers. The entire broadcast (9pm – 11:24pm) averaged 4.04 million viewers. That’s a step above the 3.79 million average that was first reported before the numbers for the main event became public.

The main event of CBS SATURDAY NIGHT FIGHTS featuring Fedor Emelianenko vs. Brett Rogers reached 5.46 million viewers while drawing impressive young adult and male demographic ratings, according to Nielsen live plus same day ratings from 11:00-11:15 PM on Saturday, Nov. 7. The demographic ratings include a 3.5/10 in men 25-54, 3.3/11 in men 18-49 and 3.1/12 in men 18-34, 2.5/7 rating in adults 25-54, 2.4/8 in adults 18-49 and 2.4/09 in adults 18-34.

For the entire broadcast, CBS SATURDAY NIGHT FIGHTS (S) (9:00-11:24PM) averaged 4.04m viewers, winning its time period among adults 18-34 and men 18-34, and delivering ratings significantly higher than the Network’s season to date averages in the time period among young adult and male demos. The ratings include a 1.8/06 in adults 18-49, 1.8/07 in adults 18-34, 2.6/07 in men 25-54, 2.5/08 in men 18-49 and 2.3/09 in men 18-34.

Compared to CBS’s 9:00-11:00PM season-to-date averages, CBS SATURDAY NIGHT FIGHTS was up +38% in adults 18-49 (from 1.3/04), +125% in adults 18-34 (from 0.8/03), +117% in men 25-54 (from 1.2/03), +178% in men 18-49 (from 0.9/03) and +283% in men 18-34 (from 0.6/02).

These are promising numbers for StrikeForce and CBS, but are they good enough? Just a few weeks ago, Kimbo Slice vs. Roy Nelson did a total of 6.1 million viewers, and that was on Spike TV. I’m sure we’ll see another event on CBS in due time, but who is going to headline that event? That’s the question that StrikeForce needs to evaluate. If Fedor’s next opponent is Fabricio Werdum, there’s a huge language barrier between both of those fighters that may potentially hurt the marketing of the fight. Hey, I hear that professional wrestlers bring in pretty good ratings. Isn’t that Bobby Lashley guy a free agent?